Professor at IIM A was explaining marketing concepts:
Direct Marketing.
You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!"
Advertising.
You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him."
Telemarketing.
You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me."
Public Relations.
You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?"
Brand Recognition.
You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.."
Customer Feedback.
You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry me" She gives you a nice hard slap on your face.
demand and supply gap.
You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" And she introduces you to her husband.
competition eating into your market share.
You see a gorgeous girl at a party. You go up to her and before you say, "I am very rich.Marry me!" she turns her face towards you ------------ she is your wife!