A disappointed Salesman of COKE returns from his Middle East assignment. His friend asked him “Why weren’t you successful with the arabs ?”.

The Salesman explained “When I got posted in the Middle East, I was very confident that I will make a good sales pitch as Cola is virtually unknown there. But, I didn’t knew how to speak Arabic”.

“So, I planned to convey the message through 3 posters. In the first poster, a man crawling through the desert totally exhausted and panting. Second, the man is drinking our COLA and third the man is totally refreshed”.

“That should have worked”, said his friend.

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The Salesman replied, “Well I didn’t know Arabic, neither did I realize that Arabs read from right to left”.